---
title: "FREE WEBINAR ON DIGITAL MARKETING TRAINING: How to Adapt to Google's Paid Search Result Changes - \"Adwords Shake-up\""
description: "FREE WEBINAR: Digital marketing pro Kate Morris, discusses Google's AdWords update as part of digital-marketing-training."
---

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[Professional and Continuing Education](https://pace.oregonstate.edu/)

## How to Adapt to Google's 2016 Paid Search Result Changes

## (The Adwords Shake-up)

![Kate-LinkedIn.jpg](https://info.pace.oregonstate.edu/hs-fs/hubfs/Instructor_Photos/Kate-LinkedIn.jpg?width=200&name=Kate-LinkedIn.jpg "Kate-LinkedIn.jpg")Presented by Kate Morris | Senior Digital Marketing Consultant, Outspoken Media

*Kate is an instructor for our Digital Brand Management Certificate.*

In the world of digital marketing, effective management of pay-per-click ad campaigns is one of the most in-demand skills. And despite rapid gains by Facebook and others, Google remains the undeniable leader of pay-per-click (PPC) advertising with its AdWords paid search advertising service. For many businesses and organizations, AdWords offers almost instant – and targeted - online visibility with a relatively small investment.

**After rocking the marketing world with changes to its organic search algorithm in 2015, Google made *major *changes this year to its AdWords paid search results – the great “Adwords Shake-up.” **Google altered ad layouts, streamlining offerings in ways that could make marketers and businesses rethink strategy.** New and experienced marketers alike, as well as organizations, will benefit from knowing how to optimize paid search strategies for Google’s new paid search results format. ** Early analysis suggests these changes could make your paid search strategy a little more expensive – but also potentially far more effective.

**FREE Webinar- Watch It On-Demand!**

Simply submit the form below, and we'll email you a link to view the recording.

### Register now!

[Professional and Continuing Education](https://pace.oregonstate.edu/)